Coach Way

Agency: Tiger Bones Studio

Coach Way Professional Services is a small business that provides customized organizational solutions for private sector commercial clients.

Coach Way wanted branding that was personable and professional. My role was to create a brand identity that was approachable and reflected the decades of experience that they have acquired over the years. To bring in that approachable aspect, I created a brand mark based off of a map of the business location. For the typeface, I chose a sans-serif to show the confidence of Coach Way.

The deliverables for this project that I designed included: the logo suite, color palette, typography, business cards, and brand concept presentation.